Gabriella Ecart

Gabriella Ecart is a seasoned professional in commercial activation and events management with extensive experience in the motorsport industry. Currently serving as Commercial Activation Lead for F1 Academy at Formula 1 since November 2024, Gabriella previously worked as Global Events Manager at Aston Martin Lagonda Ltd, where notable achievements included executing high-profile luxury events such as the 2024 Vanquish launch during the Venice Film Festival and brand activation at the inaugural 2023 Las Vegas Grand Prix. Other roles include Account Director at Octagon, managing partnerships for prominent clients like Amazon Web Services and McLaren, and Senior Account Manager at CSM Sport & Entertainment, overseeing partnerships with teams including Aston Martin and Scuderia Ferrari. Education was completed at Oxford Brookes University, complemented by early experiences in event management at Abu Dhabi Motorsport Management and internships at Prism Sport + Entertainment.