Shweetha Nair Sivakumar is a seasoned professional with diverse experience in content creation, digital marketing, and education. Currently serving as a Senior Content & Creative Executive at Fortinus Events since March 2024, Shweetha previously held the role of Learning and Development Coordinator at Alfa EduTech, where significant improvements in student writing skills were achieved through tailored teaching methods. Shweetha's background includes positions as a Marketing Content Specialist at MyITS.biz and Digital Marketing Executive at Thinkers Team, focusing on developing and evaluating marketing strategies. Earlier roles featured an internship at Joshua Michael Entertainment, where exploration of various creative roles took place, and content writing at MapleTree Media Pte Ltd. Shweetha holds a Bachelor's degree in Broadcast Journalism from Universiti Tunku Abdul Rahman, earned in August 2022.