Aidan Barry

Aidan Barry is a seasoned professional in the sports betting and gambling industry, currently serving as the Group Head of Sportsbook Product Performance and Trading Strategy at Fortuna Entertainment Group since November 2022. Previously, Aidan held the position of Head of Commercial - Racing and Sports at Paddy Power Betfair, where revenue growth and market share expansion were key responsibilities. Aidan has extensive experience from Matchbook Betting Exchange, where roles included Trading Director, Head of Brokerage, and Head of CRM, focusing on risk management and customer experience. Earlier positions at PokerStars and multiple roles at Paddy Power Betfair contributed to a comprehensive understanding of sportsbook operations and marketing. Aidan's educational background includes several diplomas from UCD Michael Smurfit Graduate Business School, emphasizing advanced management, organizational change, and strategic development.