Axel Helbig serves as the CEO of foryouandyourcustomers since October 2014, where the tool "ChannelCARDS" was developed to enhance awareness and strategic planning for company channels. In addition, Axel Helbig is a member of the Executive Board at Helbig BC GmbH and the owner of communicode AG, which was founded and led by Axel Helbig from August 2003 until June 2014. Previous roles include founder and CEO of morelogs gmbh & co. kg from 1999 to 2003 and helbig designagentur from 1989 to 1999. Axel Helbig completed education at the University of Duisburg-Essen from October 1989 to March 1995.