Inês Branco

Inês Branco serves as the Head of Integrated Marketing for North America and EMEA at Fossil Group, Inc., overseeing budget management, brand activation, and campaign strategy across various marketing channels. With extensive experience in brand management and integrated marketing, Inês has held multiple leadership roles, including Global Brand Manager for Victoria's Secret at Dufry Group and Senior Brand Manager for Calvin Klein Fragrances at Coty Iberia. Inês has successfully executed innovative campaigns, such as the "Made For This" initiative and improved brand awareness through local ambassador programs. Inês holds a Master's degree in Management from Nova School of Business and Economics and has completed additional executive education at Kellogg.