Markus Caspari

Markus Caspari is an experienced professional in performance marketing, currently serving as the Head of Performance Marketing for dentsu international since May 2018, leading a team of over 65 employees across Frankfurt and Hamburg. In addition to this role, Markus is a member of the E-Commerce Competence Center for Frankfurter Allgemeine Zeitung and a recognized participant in the LinkedIn Global Big Minds Collective. With a strong background in digital commerce and marketing education, Markus teaches various topics at Hochschule Darmstadt and Duale Hochschule Baden-Württemberg, focusing on social media, performance marketing, and digital commerce strategies. Markus's previous experience includes leadership positions at iProspect and participation as a judge for the LinkedIn Marketing Awards 2018. Academic qualifications include a degree in Marketing Management from AKAD University and an award of achievement in Digital Analytics from The University of British Columbia.