For more than 20 years our mission has been to reduce obesity rates in all ages by improving the way Americans eat. Our products provide simple guidance that people use to make healthier food and drink choices. 

Since 2011, our USDA National Strategic Partnership has guided our product development. Our products provide essential reinforcement of the U.S. Dietary Guidelines and the key nutrition messages used throughout the country.

Developed by the faculty at Western Kentucky University, Fresh Baby is the Exclusive Representative for Bingocize®, a successful evidence-based health promotion program that combines exercise, health education, and BINGO!

RIGHT TIME, RIGHT PLACE SUPPORT
Our products provide support at critical times where healthier choices can be made:
- Shopping
- Safely preparing nutritious recipes 
- Serving portion appropriate meals 
- Staying physically active 

FEDERAL NUTRITION PROGRAM ALIGNMENT
Through our USDA National Strategic Partnership we ensure our products support the U.S. Dietary Guidelines, making them ideal reinforcements for the following programs: 
AAA/COA
CACFP 
CSFP 
EFNEP 
FMNP 
Medicare Advantage 
SNAP-Ed
USDA Women, Infants, Children Program 

KEY NUTRITION MESSAGES
- Vegetable and Fruit consumption 
- Budget Consciousness
- Nutrient Dense Foods 
- Healthy eating patterns 
- Chronic Disease Prevention
- Living independently safely
- Breastfeeding 

BINGOCIZE® 
The program is accepted as a falls prevention program by the National Council on Aging (NCOA) and approved to be included in the SNAP Education (SNAP-Ed) Toolkit as an evidence-based intervention.

Fresh Baby Certifications: HUBZone, Women Owned, WOSB and WBENC


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