Procurement and Sales Team

The Procurement and Sales Team at Frieda's Branded Produce is responsible for sourcing a diverse range of unique fruits and vegetables from growers around the world and ensuring their availability to meet market demand. This team manages vendor relationships, negotiates purchase terms, and collaborates closely with the sales division to distribute products to supermarkets, foodservice providers, and wholesalers across North America. Their strategic efforts help inspire colorful, healthy, and delicious eating among families and food lovers.