Ida Folmerz

Ida Folmerz is an experienced marketing and content professional currently serving as the Content Team Lead at Gudrun Sjödén Design & Produktion AB since April 2023. With a diverse background, Ida has also been active as an Instructor for Circle Training at Friskis&Svettis Stockholm since August 2019 and held various roles at Rapunzel of Sweden from January 2020 to November 2022, including Head of Digital Sales & Media (acting) and Online/Campaign Manager. Prior experiences include positions as Marketing Coordinator at K-rauta AB, Marketing Specialist at IKEA Group, and Campaign Specialist & Controller at Gudrun Sjödén Design AB. Ida began the professional journey with roles in accounting at AbbVie and Spendrups Bryggeri AB, as well as customer service at Skandia and Transcom. Ida holds a Master’s degree in Business and Economics from Linköping University, focusing on Strategy, Marketing, and Management Control, and participated in an exchange semester at Universiti Sains Malaysia.