Fristads AB

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For nearly a century, we have lived and breathed workwear. The styles and materials have evolved over time but our commitment to quality is as strong today as it was when we started. Our focus is to keep our users safe and comfortable at work.

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Petra Öberg Gustafsson
Managing Director

Petra Öberg Gustafsson

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Anna Sala
Head Of Business Control Fristads
Anastasios Lappas
Head Of Design And Innovation
Sandra Andersson
Global Creative Director
Tobias Ekelund
Art Director
Anne Nilsson
Director Of Marketing, E-com And Sustainability
Sara Jacobson
Director Commercial Operations
Andreas von Bahr
National Key Account Manager
Peter Hilmersson
National Key Account Manager
Peter Nilsson
Key Account Manager
Robin Wistemo
International Key Account Manager Solutions
Werner Blom Sommervoll
Global Key Account Manager
Allan Bom
Product Portfolio Analytics