Erin Catalina

Erin Catalina possesses a robust background in digital marketing and operations, with a career spanning over two decades in various leadership roles. Currently serving in operations and digital marketing at Further Advisory since October 2020, Erin previously held the role of Stay-at-Home Parent with Silver Top Group. Prior positions include Co-owner at Tender Bar + Kitchen and Prairie, and Director of Digital Communications and Creative Services at Alcoa, where significant achievements included leading a comprehensive digital platform overhaul and developing global brand governance programs. Erin’s experience also encompasses strategic roles at General Nutrition Centers, Inc., HJ Heinz, and Verizon Business, involving extensive digital marketing campaigns, revenue growth strategies, and brand management. Educational credentials include an MBA in Marketing from Texas McCombs School of Business and a BBA in Marketing from the University of Notre Dame.