Francesca York is a seasoned professional in social media and content strategy, currently serving as a Freelance Social and Content Strategist at HYPEBEAST's creative agency, Hypemaker, since July 2023, working on a project for Nike EMEA. Prior experience includes roles such as Freelance Content Lead at Stine Goya A/S, Interim Global Social Lead at NET-A-PORTER, and Senior Social Media and Content Manager at Bobbi Brown Cosmetics. Francesca has also held positions at River Island, Ivy Park, THE OUTNET.COM, Lulu Guinness Ltd, and Arcadia Group Ltd. Francesca began their career as a Senior Account Executive at THREESIXTY Communications after obtaining a BA Joint Hons in English with Media & Cultural Studies from Nottingham Trent University.