Dana Averbouch is an experienced marketing professional currently serving as Chief Marketing Officer at Panaya. Averbouch is also a member of the G-CMO Forum. Prior experience includes various roles at NICE Ltd, including Head of Marketing for EMEA, Director of Product Marketing for the Multi-Channel Recording Line of Business, and Marketing Team Leader for the Analytics Line of Business. Averbouch's career began at Microsoft as a Channel Marketing Manager. Educational qualifications include an MBA in Business Management and a BA in Economics, both from Tel Aviv University.