Bryce Houston

Bryce Houston is an accomplished Lead Digital Producer at Gannett | USA TODAY NETWORK, with a focus on digital optimization for 26 properties across Indiana, Illinois, and Kentucky. Since March 2018, Bryce has successfully driven a 14.8% annual increase in sports subscriptions through innovative digital marketing initiatives and the establishment of a comprehensive SEO strategy for regional newsrooms. Previous positions include Digital Producer II and Digital Producer I, where performance metrics were tracked to inform newsroom strategies and digital content was authored across various sports. Prior experience includes a Marketing Coordinator role at Pima Heart & Vascular and a Communications Assistant role within the University of Arizona’s Athletics Department, demonstrating a strong foundation in sports communications with a Bachelor's degree from the University of Arizona.