Axel Borchert

Axel Borchert is a seasoned professional in regional management and analytics, currently serving as the Regional Manager for Latin America and the Caribbean at RetailNext since January 2013, where the focus is on enabling brick-and-mortar retailers to replicate e-commerce measurement and optimization strategies. Previous roles include Regional Manager for Spain and Portugal at Qmatic and Actron AB, where the emphasis was on customer flow management and counting solutions. Additional experience encompasses regional management of computerised cashier systems for EuCaSoft, technical operations direction at Controlled Entropy, and general management at Intrafair GmbH. Axel Borchert holds a Master's degree in Industrial Engineering and Management from Hochschule München University of Applied Sciences, completed in 2000, and has pursued aviation studies at New Orleans Flight Academy between 2017 and 2021.