James Cunningham

James Cunningham is a seasoned professional in strategy and operations with extensive experience across various roles in prominent companies. Currently serving as the Director of Strategy & Operations for MENA at GEN PLUS Group since October 2024, James previously held a strategy position at SRMG from August 2023 to October 2024. Notably, a significant tenure at Sky spanned from September 2015 to August 2023, where James progressed through several strategic roles, including Head of Transformation and Proposition Strategy Lead for both NOW TV and Sky Sports. Earlier career experiences include positions at Starcom Mediavest Group, Value Retail, and internships at DDB Qatar and Brunswick Group. James holds a Bachelor of Arts in Business Management from Durham University and A Levels in Economics, Business Studies, and Art from The Oratory School.