Baiju Aurora is the CEO and President of Aurora Capital, a family office focused on strategic investments in healthcare, technology, and real estate, a position held since 2024. Baiju serves on the board of Genesis Research Group since 2023, leveraging insights gained from the acquisition of Market Access Transformation (MAT), where Baiju was the CEO from 2015 to 2023. Baiju played a pivotal role in MAT's acquisition by Genesis Research, which transformed healthcare research practices. Prior positions include President at Aurora Capital LLC, Senior Vice President at Market Access Solutions LLC, and various leadership roles in Heron Evidence Development and OSI Eyetech. Educational credentials include an MBA in Marketing from Rutgers Business School and a Bachelor of Science in Marketing from Rutgers University.