Arantxa Alonso is a seasoned marketing and communication professional with extensive experience in global corporate environments. Currently serving as the Corporate Marketing, Brand and Reputation Manager at GESTAMP since October 2013, Arantxa specializes in global marketing strategy, reputation and crisis management, and storytelling development. Prior roles include Corporate Communication Manager at Zed, where responsibilities encompassed strategic communication planning and online project leadership, as well as Marketing, Communications & Web Manager for multiple countries at Michael Page. Arantxa’s career began at OgilvyInteractive, focusing on developing comprehensive communication strategies for a diverse portfolio of clients. Educational qualifications include an Executive Master in Relationship Marketing, CRM and e-commerce from ESIC Business & Marketing School, complemented by degrees in Publicidad y Relaciones Públicas from Universidad Complutense de Madrid and Universidad Europea.
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