Joshua Williams serves as the Global Director for UNIVERSITY Esports at GGTech Entertainment, where responsibilities include developing esports experiences for university students globally and managing a multi-national team in 16 countries across EMEA and the Americas. Additionally, as the Founder and Director of NUEL, Joshua has been pivotal in supporting the UK management team and executing university esports initiatives internationally. Involvement with the British Esports Association as an Advisory Board Member focuses on nurturing grassroots esports talent in the UK. Previous experience includes a role as a Program Manager at Microsoft, specializing in software and design projects. Joshua holds a Bachelor's Degree in Information Management and Computing from Loughborough University.