Babba (Canales) Rivera is a seasoned entrepreneur and marketing expert, currently serving as the Founder & CEO of Ceremonia, a celebrated hair wellness brand recognized for its culturally-rooted products. Babba holds board positions at Gina Tricot AB and ATP Atelier, and has previously contributed as a judge for The Webby Awards. As the former Group CEO of bybabba, a marketing agency specializing in direct-to-consumer brands, Babba has extensive experience in brand development and marketing strategy, including significant roles at Uber, Away, LeoVegas, and HER USA. Babba co-founded Bonocle, a leading eyewear blog, and holds a degree in International Sales & Marketing from Sälj & Marknadshögskolan.
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