Brooke Shaw

Brooke Shaw, MBA, currently serves as the CRM Product Manager at GL Homes, focusing on enhancing sales and customer experience through HubSpot CRM. Prior experience includes the GTM Sales Operations Manager role at Varis, where Brooke led process improvements and workflow automation. As a HubSpot Administrator, Brooke optimized lead generation funnels and streamlined CRM processes during the tenure as Lead Consultant in Process Excellence. Previous roles at Office Depot included Supplier Relationship Manager and Project Manager - Vendor Relations, where Brooke developed supplier programs and improved vendor contract processes. Early career experience at ULTA Beauty included roles as Associate Store Manager and Merchandise Service Coordinator. Brooke holds a Bachelor of Arts in Art History from Florida State University and an MBA in Operations Management from Florida Atlantic University, along with a Six Sigma Green Belt Certification.