Pat Saign

Pat Saign is a seasoned professional with extensive experience in consumer marketing and franchise development. Currently serving as a Senior Consultant at Gerson Lehrman Group, Inc. since March 2001, Pat provides expert consultation across various consumer product and service categories. Pat is also the principal at Saign & Associates, which has been operational since 1985 and has worked with high-profile clients such as Stanford University, eBay, and Nike. Previous roles include Director of Franchise Development at Coit Services, Professor of Marketing Strategy at San Jose State University, and Senior VP of Marketing at CEC Entertainment. Pat holds both a BA and MS in Leisure Administration and Commercial from San Jose State University.