Ivan Krstic is an accomplished professional in the life sciences and chemistry sectors, currently serving as Senior Director of Product Marketing at Elsevier since June 2013, where responsibilities include leading the strategy for a diverse portfolio of digital solutions and data products. Prior roles at Elsevier include Senior Director of Product Management and Director of Product Management, focusing on transforming Reaxys into a leading platform for drug discovery and overseeing the lifecycle of Embase. Previous experience includes postdoctoral research at Goethe University, where Ivan planned and coordinated an international research project, securing significant funding and publishing multiple articles. Educational qualifications consist of a PhD in Biophysical Chemistry from Goethe University Frankfurt and a Master of Science in Physical Chemistry from the University of Belgrade.