Liliana Barragan Zarate

LILIANA BARRAGAN ZARATE is an experienced public relations professional with a robust background in communication strategy and client management. Currently serving as Account Director at Golin and Directora de cuentas at Weber Shandwick since 2019, LILIANA also operates as a Freelance Public Relations Consultant, developing communication strategies and media relations. Previous roles include Coordinadora de RP y Comunicación at Knotion, Associated Director at Gravity3 managing major client accounts, and Consultant at Zimat Consultores, where LILIANA handled strategic communication for various high-profile clients. Educationally, LILIANA holds a degree in Communication Sciences from Universidad del Valle de México and is pursuing further studies in risk reputation at Universidad Iberoamericana, complemented by training in media and broadcasting.