Edgardo Frias

Edgardo Frias is the Country Director for Chile and Peru at Google, a position held since June 2013. In this role, Edgardo oversees market operations for both countries. Previous roles include serving as Country Manager for Chile and leading the media agencies relationship at Google Mexico as Head of Agencies. Edgardo holds additional leadership positions as President of IAB Peru and Advisory Council Member at PAIS DIGITAL, among others. Prior experience includes serving as CEO of Mediacom Mexico and Senior Group Director at Starcom, where strategic planning and operations were managed for major clients. Edgardo holds a Master's degree in Marketing from Universidad Complutense de Madrid and a Bachelor's degree in Communication from Universidad Iberoamericana, Ciudad de México.