Merc Heredia-Ferran

Merc Heredia-Ferran is a Brand Marketer at Google, focusing on YouTube Brand Marketing since April 2024. In addition to this role, Merc teaches as an Adjunct Professor at Indiana University Bloomington and previously at the Charles H. Sandage Department of Advertising. Merc has held positions such as Data Strategist at 72andSunny, serving clients like United and the NFL, and as a Brand Strategist at Schafer Condon Carter, where clients included USA Today and Kellogg's. Additional experiences include working as a Communications Strategist at Planet Propaganda and as an Experiential Strategist at c0ffe3. Merc's educational background includes a Master of Science in Advertising & Brand Responsibility from the University of Oregon, two Bachelor's degrees from the University of Illinois Urbana-Champaign, and study abroad programs focused on Sports Branding and Media Psychology.