Rifaqat Rasheed

Rifaqat Rasheed is an experienced professional in commercial HR and e-commerce business development, currently serving as Associate Head of Commercial HR and Senior Manager of Organized Trade at Perfetti Van Melle since December 2021, leading the Organized Trade team for Bangladesh. Rifaqat is also a Director at Orea Distribution Limited, focusing on creating value in the CPG distribution industry. Previously, Rifaqat held positions at Unilever, managing e-commerce business development in Bangladesh, and at Nestlé as an E-commerce Champion, where significant revenue growth was achieved. Earlier roles include Marketing Manager at HackHouse and Marketing Executive at GPIT, along with copywriting experience at AsiaticJWT. Rifaqat's educational background includes a Bachelor’s Degree in Media and Cultural Studies from Macquarie University, alongside various certifications in e-commerce.