Joe represents Belfort, a leading expert in ultra-light-weight paper and new generation, sustainable coatings.
As a packaging technologist with many achievements under his wing including the award-winning paper is a better campaign and the successful thinkthin™ campaign, Joe has been at the forefront of Belfort's corporate identity and design. His career has moved him from South Africa to Dubai – UAE, Finland, to Austria, and now to the United States.
Having worked for Nampak Ltd., Elopak, and Combibloc, his business and cultural experience are as diverse as it is valuable.
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