Director Of Marketing

Company Summary:   

As a rapidly growing global manufacturer of residential and commercial products, Greenworks is leading the charge toward a more powerful and sustainable future. With over 20 years of research and development, including over 1000 patents in outdoor power equipment, power tools, and lifestyle products, we’re pushing the limits of what battery technology can do to improve the quality of work and life. 

Position Summary:

The Director of Marketing will incorporate our global strategic marketing vision and implement its vision in North America to commercialize the most innovative products in outdoor power equipment.  This role will lead brand messaging, value proposition, marketing communications, advertising, merchandising, photography, and channel strategy for each product category through consumer research to achieve sustainable and profitable growth for the company.  This role will not only set strategy, but will be actively involved in strategy implementation. This pivotal role will require someone to create actionable plans that can be implemented across all product lines while working in concert with the Business Unit Managers to ensure continuity across all product platforms.    

This role will need to be an active communicator internally with sales, operations, marketing, finance, International, IT, and global marketing teams.  Additionally, extensive external communications with the customer will be required to promote the brand and grow the cordless power outdoor equipment market.  This role will make decisions and implement plans that align with the corporate goals.

Success in this position will be consistent, profitable North American growth and increased global brand awareness through a well-defined strategic marketing plan.  The Director of Marketing will lead in the definition and implementation of this plan that will continue to drive the Greenworks brand to become the market share leader. 

 

 

 

Key Marketing Responsibilities:

• Creatively implement the retail business unit’s marketing strategy in North America for the Greenworks brand that includes brand messaging, marketing services, creative, value proposition, category management, and channel strategy creation.
• Develop strategies to drive marketing content to engage, entertain, educate and ultimately motive potential Greenworks customers to consider, interact with and purchase greenworks branded products.
• Be experienced in and capable of providing direction and creative ideas to build a strong brand
• Lead in brand strategy to leverage the Greenworks brand and maximize new market opportunities in professional markets.
• Identify market opportunities for new product development that will ensure innovative products will consistently launch into the consumer markets.
• Lead and implement the use of consumer data and marketing research to impact brand and product positioning.
• Lead and facilitate creative marketing services to evangelize the brand value proposition and image through TV, print, electronic media and social media outlets.
• Develop packaging that is fresh and consistent with the brand and sets Greenworks apart to drive profitability and further grow through our retail, ecommerce and distribution partners.   
• Identify clear, strategic plans for various retailer partners
• Marketing P&L responsibility
• Work actively within a Global environment and frequently interact with the teams in Europe and Asia
• Determine North America opportunities to grow all business units in order to maximize sales and profitability.   
• Manage outside agencies for market research, consumer insights, advertising, PR, web development and any other outsourced relationships.
• Develop partnerships and alliances with other manufacturers and industry associations to leverage our technology and maximize profits.
• Participate in the development of corporate strategy
• Active involvement and leadership in digital and social media strategy and execution.

 

Recommended Experience/Expertise:

• 10+ years’ experience in multiple retail channels to ideally include, but not limited to, Home Centers, Mass Merchants, Clubs, Hardware, and E-Commerce.
• Experience marketing in North America. Global experience is a bonus.
• Understanding of the challenges a seasonal product category presents
• 4-year college degree or equivalent work experience, MBA preferred
• Computer skills in Microsoft Office and all forms of remote communication tools.
• Creative, adaptable, self-starter who can relate to people at all levels within the organization and with a diverse customer portfolio
• Able to manage and motivate a high caliber team both directly and remotely
• Experience in building new processes, business plans and seeing them through to market
• Able to thrive in an entrepreneurial, action-oriented, fast-paced and sometimes chaotic work environment
• Successful candidate will be a high energy, self-starter, collaborator and creative leader. This position will have to be able to influence and motivate a team and be willing to travel to accomplish key objectives.
• Candidate will understand and utilize data and a consumer-first approach to improve and grow the business.
• Outdoor power equipment experience a plus but not mandatory.

Compensation and Benefits:

• Health, dental, and vision coverage
• Assistance with fertility treatment and adoption
• 401k company match plan
• Paid sick, personal, and vacation time