Siham Arif

Siham Arif currently serves as Associate Director - Commerce at GroupM since June 2024, following a tenure at Publicis Commerce where roles included Senior Manager - Commerce and Commerce Manager from October 2019 to June 2024. Siham's responsibilities encompassed developing brand commerce strategies, executing major online events, and negotiating media deals. Prior experience at Starcom involved managing accounts for Procter & Gamble, with a focus on strategic media planning and delivering integrated media strategies. Siham began a professional journey in media relations, teaching assistance, and social media management while earning a Bachelor of Arts in Mass Communication/Media Studies from the American University of Sharjah.