Umer Khan is a seasoned professional with extensive experience in category management and business analytics. Currently serving as a Senior Category Manager for Computers at Grover since September 2021, Umer focuses on developing strategic relationships with key suppliers and identifying new business opportunities. Previous positions include Category Manager - Business Intelligence Analyst at Sharaf DG, where Umer utilized behavioral analytics for product roadmaps, and Category Merchandiser for Mobile & Tablets at a confidential company, where Umer prepared various selling and demand analysis reports. Umer began a career at Eros Group as a Category Merchandiser for IT and a Market Surveyor, responsible for product selection and conducting market surveys. Umer holds an MBA in Marketing from the Berlin School of Business & Innovation and a BBA in Business Administration from The University of Bolton.