Selene Aguilar

Selene Aguilar is an experienced marketing professional with a strong background in brand management and strategic marketing. Currently serving as Laces Marketing Coordinator at Grupo Axo® since July 2021, Selene has previously held roles as Marketing Coordinator at Epyx Media Solutions and Brand Manager at Vinoteca Mexico. Notable achievements include budget management, sales planning, and market analysis across various positions. Prior experience includes serving as Channel Account Manager at Arca Continental, where Selene designed commercial strategies and managed supplier relationships, and as Brand Manager at Marketing de Monterrey, focusing on brand development and marketing strategies in Mexico. Selene holds a Licentiate degree in Marketing Communications from Universidad Autónoma de Nuevo León and completed further education at the University of California, Berkeley in 2019.