Fernanda Reis

Fernanda Reis has over two decades of experience in the commercial and product management sectors within the beauty and retail industries. Currently serving as Diretora Comercial Franquias at Grupo Boticário since July 2011, Fernanda has held multiple senior positions including Gerente Sr Comercial and Gerente Sr de Categoria Gifts e Acessórios. Prior experience includes a role as Gerente de Produto at Le Lis Blanc for a brief period in 2011 and various leadership roles at Água de Cheiro from 2002 to 2011, culminating as Diretora de Produto. Fernanda holds an MBA in Gestão de Varejo from Universidade Positivo, a Pós-Graduação in Gestão em Negócios from Fundação Dom Cabral, and a degree in Designer Gráfico from Universidade do Estado de Minas Gerais.