Rafael Orozco

Rafael Orozco is a seasoned marketing and customer experience leader with extensive experience in strategic roles across major companies. Currently serving as the Chief Marketing & Customer Officer and Chief Customer Officer at Grupo Chedraui since May 2021, Rafael previously held senior positions at Grupo Diagnóstico Proa, where responsibilities included leading digital and big data initiatives, and at Farmacia San Pablo, focusing on omni-channel marketing and customer loyalty. Rafael's background at Walmart includes various leadership roles, notably in business development, strategic planning, and market management, with a proven track record of driving profitability through effective marketing strategies and customer engagement initiatives. Educational qualifications comprise advanced management programs at IPADE Business School and a degree in Accounting and Business Management from Universidad Nacional Autónoma de México.