Max Zimmermann is an accomplished Investor Relations and Sustainability Director at Grupo Hotelero Santa Fe S. A. B. de C.V since January 2017, with extensive experience in managing relationships with shareholders and complying with stock market regulations in Mexico. As the President and Co-Founder of INARI Mexico AC since November 2017, Max has played a pivotal role in enhancing the Investor Relations community in Mexico, securing significant sponsorship from notable organizations. Previous positions include Investor Relations Manager at Nemak and FEMSA, and M&A Jr Manager at Coca Cola FEMSA, where Max developed key financial models and communication strategies. Max holds an MBA from Texas McCombs School of Business and a degree in Industrial Engineering from Universidad Iberoamericana, Ciudad de México.