John Lamarche

John Lamarche is an accomplished executive with extensive experience in sales and strategic partnerships across various industries. Currently serving as Executive Vice President at GTB since April 2023, John facilitates the collaboration between the WPP Ford Field team and Ford Direct, enhancing the partnership through the promotion of GTB Studio and WPP platforms. As Principal at CTEA Holdings and Co-Founder of Backcross Solutions, John addresses IT challenges within the cannabis sector with a proactive approach. Previously, John held significant roles in sales leadership at Waymark, Twisted Concepts, and Fox, where impactful sales strategies and team building were key focuses. John is an alumnus of the University of Mississippi and Ernest W. Seaholm High School.