Bianca Reyna

Bianca Reyna is a seasoned marketing professional currently serving as the Senior Manager of Shopper Marketing at Guayakí Yerba Mate since June 2024. Bianca founded Origin Consulting in April 2017, providing comprehensive business consulting services such as digital marketing, brand marketing, eCommerce optimization, and shopper marketing data analysis. Previous positions include National Trade and Shopper Marketing Manager at Solely Inc., where collaborative omnichannel marketing strategies were developed, and Customer Success Manager at Power Crunch, focusing on digital marketing campaigns and analytics. Additional experience includes roles at NeoSol Hispanic Marketing & Promotions, Diageo, and various marketing positions in organizations like Identity Boardshop and Red Bull. Bianca holds an Associate of Arts degree in Social Sciences from Fullerton College.