Guided By Good (GBG) is an employee owned, independent group of companies, focused on building adaptive, specialized, creative solutions that help brands grow and succeed best by improving the lives of the people they market to.

About 22Squared
22Squared is an integrated creative & media company who uses creativity to grow business. We’re 307 brand builders, cultural instigators and do gooders whose job is to help brands find their conviction and turn it into action for people. And over the last 98 years, we’ve done so for some of the most iconic brands including The AdCouncil, AdventHealth, Baskin-Robbins, Columbia Care, NAACP, Netflix, Paramount, Publix Super Markets, SunTrust (now TRUIST) and Southeast Toyota Distributors.

About Trade School
Trade School is a holistic content shop that brings together strategy, creative, and production to help clients modernize and scale their approach to content creation. Our team is a group of 62 multi-disciplinary misfits who thrive on solving problems and experimenting with new ways to create meaningful connections between people and brands. We believe content is a powerful tool in solving client business problems, and have done so for brands including The Home Depot, SharkNinja, Fridababy, Spanx, Buffalo Wild Wings, and Sweetwater Brewing.

About Dendro
Dendro is a creative growth partner for ambitious leaders. We help companies and brands find purpose in their work, products, and business. We guide them to better ways to create, operate, and communicate. Our mission is to be a partner for more ambitious possibilities. We help leaders apply creativity to every part of their business – reframing what’s possible in order to invent new approaches, take meaningful actions and unlock smarter, bolder solutions. We’ve partnered with established brands like The Home Depot, Publix, SharkNinja, and Mizuno and startups launching a new brand to solve problems big and small.  

Advertising

Consulting

Content

Creative Agency

Marketing

Guided By Good

Richard Ward

John Stapleton

Hannah Heller

Gilly Segal

Sara Jones

Lisa Cuscaden

Janis Middleton

The People Operations team at Guided By Good ensures an efficient and supportive work environment across all its subsidiary companies, namely 22Squared, Trade School, and Dendro. They handle recruitment, talent management, payroll, and accommodations to ensure employee satisfaction and operational efficiency. This team fosters a culture of growth, inclusivity, and well-being, aligning talent strategies with the company's values and objectives.

People Operations

Leadership Team

People Operations

About

Team members

Other teams at Guided By Good

Leadership Team