Matt Bassett

Matt Bassett currently serves as the Research & Outcomes Lead at GumGum since January 2025. Previously, Matt held the position of Technical Account Manager at Playground xyz from October 2022 to December 2024, and served as Data Strategy Manager at Essence from September 2021 to September 2022, where responsibilities included collaborating with Google and managing data-driven audience insights. Prior experience includes roles as Analytics Director and Senior Analytics Manager at DWA from October 2018 to September 2021, focusing on multi-channel performance solutions. Additionally, Matt worked as Senior Data Analyst at Audience2Media from August 2016 to October 2018, providing campaign statistics and insights, alongside earlier experience as a Data Analyst at Huntswood. Matt holds a Bachelor’s Degree in Mathematics from the University of Greenwich, earned from 2011 to 2014.