Geetanjali Thakur

Geetanjali Thakur is an accomplished marketing professional with extensive experience in leading strategic initiatives across various high-profile companies. As Assistant Vice President at Nykaa since June 2020, Geetanjali has driven analytics-led discount optimization and inventory management for one of India's largest fashion retailers. Previous roles include Senior Marketing Manager at Nykaa, Head of Special Projects for the Growth and Conversions Team at OYO LIFE India, and Regional Marketing Manager for North India at Ola. Additional experience includes a tenure as Strategy Analyst at Accenture Strategy, where Geetanjali consulted for the Government of India on electronic manufacturing investments. Geetanjali began professional career with an internship at Aditya Birla Online Fashion and later as an Associate Account Strategist at Google. Educational credentials include an MBA in Marketing from the Indian Institute of Management, Lucknow, and a Bachelor's degree in Business Studies from Shaheed Sukhdev College of Business Studies.