Kendra Smalter

Kendra Smalter is an experienced product manager at Hallmark Cards, focusing on the Keepsake Ornaments business since November 2020, where responsibilities include strategic and financial objectives for product development and enhancing brand relevance. Prior to this role, Kendra operated as a freelance brand, marketing, and merchandising consultant from January 2015 to February 2017, providing expertise in retail operations. Earlier experiences include positions as a Retail Marketing and Sales Analyst at Peruvian Connection, a Buyer and Retail Director at A.P.C., and Director of Operations at Zachary's Smile. Kendra began professional endeavors as a freelance contributing writer for Daily Hampshire Gazette and a Sales/Assistant Buyer/Merchandiser at Don Muller Gallery. Kendra holds a BA in Journalism and English from the University of Massachusetts Amherst and studied at the University of Westminster.