Our restaurants are driven by a deep dedication to the art of craft. Beyond just describing how things are made, “crafted” can also refer to a desire to do something well, through a very personal kind of work. The craftsman is proud of their work, and cherishes their creation. This kind of pride can be infectious and as a company we want to imbue our employees, communities, and customers with this spirit. Even people who never meet the craftsman or have never handcrafted anything themselves can recognize the depth, skill, and effort embodied in well-crafted objects, whether that means surfboards, canoes, motorcycles, beer, or food. 
Under this context, our mission and vision statements emerge organically:

Mission statement: Master the craft of food, drink, and merrymaking with Aloha. 

Vision statement: Be recognized as the leading handcrafted restaurant company in America. 

Values:
• We live and breathe our brand constitution: Our brand is at the core of everything that we do. It guides every decision that we make: what kind of food to feature on our menu, who we hire to be a part of our team, how we manage our facilities, and even how we perform our accounting.
•High quality, socially conscious ingredients
• Sustainable profitability
• Exceed expectations
• Continuously practice and improve our craft
• Celebrate the craft of merrymaking every day
• Leave the world a better place

Food & Beverage

Handcrafted Restaurants

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