Marketing and Brand Management

The Marketing and Brand Management team at Hanjaya Mandala Sampoerna Tbk PT is responsible for developing and executing strategies to enhance brand visibility and consumer engagement for its range of products, including famous kretek brands like Dji Sam Soe and A Mild. This team conducts market research to gather consumer insights, manages brand activation campaigns, and oversees marketing initiatives for both traditional and reduced-risk products, ensuring consistent brand messaging and driving market share growth.