Laura Potter

Laura Potter is an experienced Client Director with a strong background in communication design and client management. Currently serving as Client Director at hcma since December 2020, Laura leads initiatives focused on creating connected communities. Prior to this role, Laura spent over six years at Reed Words as Client Director, managing relationships with global clients and specializing in brand strategy and verbal identity. Previous positions include Editor at Thames & Hudson, where Laura worked on art and design publications, and Assistant Editor at the Victoria and Albert Museum, overseeing titles and exhibition catalogs. Laura began their career as an Editorial Assistant at Canadian Literature and Programming Assistant at Arts Umbrella. Laura holds a Master of Arts in Literature and Print Culture from the University of Toronto and a Bachelor of Arts in English from The University of British Columbia.