Vineet Soni is an experienced marketing professional with a strong background in digital marketing and marketing technology. Currently serving as AVP - Growth Marketing & MarTech at HDFC Bank since February 2020, Vineet leads growth marketing initiatives utilizing advanced MarTech tools such as Adobe Analytics and Adobe Campaigns. Prior to this role, Vineet held key positions at IDFC Bank as Senior Manager - Digital Marketing & Initiatives, and at Tata AIG General Insurance as Deputy Manager - Digital Marketing, focusing on website management, SEO, and design development. Additional experience includes Associate Manager roles at HDFC Life, where Vineet drove online customer acquisitions and optimized digital marketing campaigns, and Senior Executive roles at FoxyMoron, managing SEO and PPC campaigns for major brands. Vineet began a career in SEO and social media optimization at Kapson Solutions. Educational qualifications include an MBA in Marketing from SVKM's Narsee Monjee Institute of Management Studies and a Bachelor of Commerce from the University of Mumbai.
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