Francel Aquino Betz

Francel Aquino Betz currently serves as the Customer Relationship Management Manager at Health-E Commerce, having previously held the position of Senior CRM Manager at Good Sam, where a comprehensive CRM strategy was developed for over 13 businesses. Experience includes roles as Digital Media Manager for Email and SMS at Mattress Firm, achieving a 67% increase in email engagement, and various positions at Fossil Group, Inc., focusing on SMS and email initiatives. Additional experience encompasses managing social media for West Elm Dallas and opening new stores for Abercrombie & Fitch Co. Francel holds a Bachelor of Arts in Communication from California State University San Marcos.