Dr. Hayley McBain PhD CPsychol is an experienced health psychology professional currently serving as the Evaluation Lead at Health Innovation South West since December 2019. Dr. McBain has been affiliated with City, University of London since October 2010, holding positions as Honorary Lecturer, Lecturer, and Research Fellow in Health Psychology. Previous roles include Research Fellow and Teaching Assistant at UCL, Research Methods Demonstrator at Birkbeck, University of London, and Research Assistant at the University of Exeter. Educational qualifications include a PhD in Health Psychology from City, University of London, a Qualification in Health Psychology (Stage 2) from the British Psychological Society, an MSc in Health Psychology from King's College London, and a BSc in Applied Psychology from Liverpool John Moores University.