Genevieve Lill

Genevieve Lill is a seasoned content and media professional with extensive experience in editorial leadership and content strategy across various platforms. Currently serving as Head of Performance Content at Hearst Newspapers, Genevieve leads SEO best practices and manages a national content team while collaborating with product teams for enhanced search performance. In addition, Genevieve contributes as a HearstLab Scout, advising early-stage, women-led startups on SEO and content strategies. Previous roles include Editor-in-Chief at Simplemost Media and Make It Better Media, where Genevieve developed and executed successful content strategies, significantly increasing website traffic and revenue. Genevieve’s career also includes key positions at Diners Club International and YourTango.com, where notable achievements included building branded content campaigns and driving substantial growth in traffic and revenue. Genevieve holds a Bachelor of Science in Journalism from Northwestern University.