Established in 1993, over the last 30 years the Hedgren brand has perfected the craft of making long-lasting bags with a focus on functionality. Designed with both men and women in mind, these are unisex accessories built to withstand the rigors of daily life – for the busy commuter as for the seasoned traveller. Our timeless designs embody the energy of the city with clever features, stylish structures and a casual European flair.

Born and bred in the hub of innovative fashion that is Antwerp, Hedgren maintains its roots in a vibrant Belgian design scene. Launched in 1993 by Xavier Kegels, his practical yet minimalist designs soon won fans the world over - our first flagship store opened in Belgium, and was later joined by stores in Paris, Shanghai and Hangzhou. Times and trends may have changed since these beginnings, but one thing has remained constant: an unwavering commitment to quality materials and enduring design, providing modern men and women clever solutions for daily city living.

Retail

Travel & Leisure

Hedgren

Cédric van der Straten

Lin Zhu

Armelle Bouillon

Michelle Lotierzo

Jack Wang

The Sales and Business Development team at Hedgren is responsible for driving revenue growth and expanding market presence globally. This team identifies new business opportunities, builds strategic partnerships, and fosters relationships with existing clients and retailers. By developing tailored sales strategies and penetrating new markets, they ensure Hedgren's unisex bags reach a wider audience, while maintaining the brand's commitment to quality and design.

Sales and Business Development

About

Team members