Karina Cantú

Karina Cantú is a seasoned professional with extensive experience in learning and development within HEINEKEN MÉXICO since April 2010. In various leadership roles, including Learning & Development Manager and Sales Capabilities Leader, Karina has successfully delivered brand-marketing programs, managed new product launches, and led communication strategies for Off-Trade Channel initiatives. With a strong background in project management and change management, Karina has played a pivotal role in maximizing sales capabilities and ensuring effective execution of marketing programs. Prior to joining HEINEKEN, Karina held positions at Teleperformance and Consorcio Mexicano de Hospitales, showcasing a diverse professional portfolio. Karina holds a degree in Communication Sciences with a specialization in Marketing from Universidad Autónoma de Nuevo León.